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Posts Tagged ‘Article writing’

Effective writing is the key to ensuring a good readership base–this is true of anything that you may be promoting– your website, your products, or just yourself as a writer. Unless you offer some meat to the reader, they won’t come back. This would bring us to our next point–should one then write only about saleable topics? Or should one write in such a manner that we make our topics saleable? I’d suggest the latter. True winners always chose the unbeaten path and slow and steady wins the race.

While we are discussing the unbeaten path or topics that already do not have endless promoters we also should consider how we promote our topics. Remember, when it comes to researching on the internet– people search everything, people basically come to the internet as a one-stop-shop for information. So, as long as you are providing good solid information on any topic be sure that your article will be searched.

Not every one comes to the internet looking for 10 tips on how to make easy money. Many come to look for genuine information and the topics they look for could be as varied as looking for a recipe or information on computer hardware to written works of Shakespeare or even a research thesis on biochemistry.

If you provide knowledge that makes for interesting reading, you should not be worried about driving traffic to your website. An important point to consider when you settle for topics that figure in the list of top-searched topics in Google search engine rankings is– you are inviting plenty of competition. Remember, all the online marketing gurus are promoting just these topics– these markets are already saturated and basically everybody is providing the same information with just a few changes.

This brings us to our next point– what then is effective writing? It’s not always about what your natural inclinations or tastes are– it is often about how well you know your craft? So, whatever topic you choose to write about, make sure you know how to present your information. Here are a few points to bear in mind when writing for any topic—

 1. Think about your target audience and address them: always write keeping your audience in mind. If you are writing for the layman– then keep things simple, but, if you are writing for somebody who, already knows the topic then write accordingly, you have to cater to your niche audience.

2. Make sure your article has a clear purpose: you should not keep rambling on and on about a certain topic. Write with a clear purpose in mind and that should be to impart information or educate about your product–so, there should be maximum information offered about your subject matter in the article.

3. The article should have a logical outline: somewhere in school we had learnt that every piece of writing should have a beginning, middle and an end– this still holds true. Write your article by introducing your topic and addressing your audience– somewhat like a stage performance, where you briefly state what you are there for and then you start your act. Give more information and gradually direct the reader to a logical conclusion. Your article should read like a well made film, where the reader is clamoring for more.

4.Try to gauge the reader’s mind: after you have written your article think what kind of questions your readers might have once they have read your article and try and answer them. Read through and analyze every sentence that you have written and make sure every word adds value to your content.

5. Avoid repeating information: a common mistake that people make while writing on any topic is– they get carried away and start repeating the same thing albeit in different words. They keep making the same point by using either different examples, or they keep playing with words. The disadvantage of this is that it will either drive the intelligent reader away or they would rate you as a writer who has little information to impart. One also has to understand that people who read content are generally impatient– if, they don’t get what they want, they quickly move on. Always remember that short is sweet.

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Today, I read an article called Twitter for writers. When I saw the title my curiosity was roused. I immediately clicked on the link and was eagerly expecting to get some useful tips on how to use Twitter to your advantage.

The writer began her article by making a powerful statement– “Twitter is not about numbers”,  so, you naturally expect her to tell you what it is about and how you could also use the same tricks. Instead, after every sentence she suggested a link to some other article about Twitter. Then she picked one topic after another and said this I’ll discuss in a later post.

Why is this method wrong?  because the reader came to read your article to gather some useful information on Twitter. He expected some information, if you offer the reader nothing—is he likely to come back? The answer would be an emphatic NO. I didn’t get a single tip from the article.

While her introductory para was good, which means she hooked me in, but  her article offered me nothing. In fact it inspired me to write this post. I feel writing an article is not just about building links, but as a writer, you should deliver what you promise in the topic or the opening para.

I kept reading the whole article hoping now she will offer me some useful information, but she did not have anything new to offer. So, when I initially saw the blog, I was planning to subscribe to the blog, but, after reading the article I realised that most of her articles would be like this. Lots of hype and no substance. Please do not write your post like a sales letter. It disappoints a serious reader.

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